Beginning a project right is crucial for the success of the product. Understanding the goals is priority for a User Experience Designer to be able to execute on the appropriate direction. In the early stages of a project we need to collaborate with the stakeholders to gather business requirements and prioritize them accordingly.
Once we have an idea of what we intend to do, a UX expert can begin to gather information on how to accomplish the task at hand. This involves many forms of qualitative and quantitave research, and will vary depending on a project's timeline, budget, and history.
Generally, we will begin a user-centered approach by generating personas. With this in mind we can perform ethnographic research, gather any data that is available, and look into inspiration and best practices to help guide us in the right direction.
PUTTING IT ON PAPER
Now it is time to organize those KPIs and formulate user journeys, sitemaps and wireframes. We can get pretty deep in the weeds here by creating low fidelity wires, designed comps, or prototypes as well. Whatever will illustrate the direction and be suitable for the project needs.
It is important to be flexible so that we can ensure we are hitting all our targets. For that reason, we will constantly look at the experience as a whole as it is created and see if there is anything missing, if anything needs to be adjusted or if anything has to come out. We can also do A/B or other types of testing to make sure the experiences we create are doing what they should be.
PRESENTATION IS EVERYTHING
TRK Cancer For Bayer
I was hired by Ogilvy Health for the UX and UI of an unbranded disease awareness website. With the site architecture halfway complete, I took over to finish the second phase of the site which included the registration, patient and advocate sections, as well as the homepage which would incorporate the new campaign art. After the project was complete I stayed on to work on branded and unbranded banners for the campaign. I extended a bit of my role into art direction for the final layouts and got to utilize my motion graphics experience for the cinemagraph on the hero space and micro-animations that were sprinkled throughout the site.
Accenture CASE STUDY
This short project required some UX assistance to make the creation of case studies easier while keeping a customized look and feel. No project is too small and a UX designer should treat a small project with the same level of detail and consideration as a larger one.
AETNA Loyalty exploration
User Experience work is more than just producing wireframes and delivering a website or application. It is figuring out what will be most beneficial to the user. In this case study we explored ways to make choosing a health care more rewarding.