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AstraZeneca

Matthew's work with AZ helped the team win a Grand Prix at Cannes for the Take it from a Fish campaign. (Adage Story Here) Matthew also worked on their Epanova branded site as well as various work for them while at DigitasLBi.




More about the award winning TIFF campaign

Matthew was responsible for the UX of their unbranded site. The strategy was to use a test and learn approach which began by taking analytics from a similar AZ brand and then going back to redesign the site after collecting more data 3 months after the campaign was launched.

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© 2020 by Matthew Timpanelli